Kemendag Perluas Akses UMKM ke Ritel Modern
Menteri Perdagangan (Mendag) Budi Santoso meresmikan gerai Point Coffee dan Pojok Product Placement Pilihan Busan (Pojok PPPB) di lapangan parkir Kementerian Perdagangan, Jakarta, Rabu (12/8/2026). ANTARA/HO-KemendagJakarta (ANTARA) - Menteri Perdagangan (Mendag) Budi Santoso menegaskan komitmen Kementerian Perdagangan (Kemendag) untuk terus memperluas akses pasar bagi usaha mikro, kecil, dan menengah (UMKM), khususnya produk pangan lokal, melalui kemitraan dengan jaringan ritel modern.Komitmen tersebut diwujudkan melalui peresmian gerai Point Coffee dan Pojok Product Placement Pilihan Busan (Pojok PPPB) di lapangan parkir Kementerian Perdagangan, Jakarta, Rabu. Ia mengatakan perluasan akses pasar menjadi langkah penting untuk mendorong produk UMKM yang telah melalui proses kurasi."Kami terus mendorong perluasan akses pasar produk-produk UMKM terkurasi dalam PPPB, termasuk untuk menembus ritel modern," ujar Budi.Menurut Budi, produk UMKM yang telah memenuhi standar dan memiliki daya saing perlu didorong agar tidak berhenti pada tahap promosi, tetapi dapat berkembang menuju akses pasar yang berkelanjutan.Untuk itu, Kemendag akan memperkuat sinergi dengan berbagai jaringan ritel modern sehingga produk UMKM berkualitas dapat dipasarkan melalui lebih banyak gerai di berbagai daerah.PPPB merupakan program promosi periodik yang digagas Budi bagi produk-produk pangan dan nonpangan UMKM. Setiap tiga hingga empat bulan sekali, Kemendag mengkurasi berbagai produk UMKM untuk diperkenalkan kepada masyarakat dan tamu yang berkunjung ke Kemendag.Kini, program tersebut diperkuat melalui kehadiran Pojok PPPB sebagai sarana promosi sekaligus distribusi produk UMKM. Sebanyak 15 produk pangan lokal hasil kurasi PPPB ditampilkan dan dipasarkan langsung kepada masyarakat dalam peresmian tersebut.Produk yang ditampilkan antara lain makanan kemasan dan camilan, seperti jamur garing, pempek garing, kue kering, keripik kentang, keripik pisang, keripik kulit ikan, makanan berbahan pisang, dan aneka kerupuk.Budi mengatakan kehadiran Pojok PPPB di lingkungan Kemendag diharapkan dapat mendekatkan produk UMKM kepada konsumen sekaligus menjadi jembatan untuk memperluas pemasaran produk pangan lokal.Selain itu, Kemendag juga menyiapkan dukungan bagi UMKM hasil kurasi PPPB untuk mengembangkan pasar hingga ke mancanegara.Pewarta: Maria Cicilia Galuh Prayudhia
Source: Ministry of Trade Indonesia · August 13, 2026 at 5:59 AM · AI-assisted report
JAKARTA, 13 AUGUST 2026 —
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**Indonesia Expands Market Access for SMEs Through Modern Retail Partnerships**
Market Impact
JAKARTA — Indonesia’s Ministry of Trade (Kemendag) has reaffirmed its commitment to broadening market access for micro, small, and medium enterprises (MSMEs), particularly local food producers, through partnerships with modern retail networks. The initiative was marked by the inauguration of the Point Coffee outlet and the Product Placement Corner of Busan Choices (Pojok PPPB) at the ministry’s parking lot in Jakarta on Aug. 12, 2026.
Minister of Trade Budi Santoso emphasized that expanding market access is critical to supporting curated MSME products, ensuring they move beyond promotional stages into sustainable commercial distribution. “We continue to push for broader market access for curated MSME products under the PPPB program, including penetration into modern retail channels,” he stated. The ministry plans to strengthen collaboration with modern retail networks to distribute quality MSME products across more outlets nationwide.
The PPPB program, launched under Budi’s tenure, serves as a periodic promotion platform for MSME food and non-food products. Every three to four months, Kemendag curates and showcases selected MSME products to visitors and the public. The newly established Pojok PPPB now functions as both a promotional and distribution hub, with 15 local food products featured during the inauguration.
These include packaged foods and snacks such as crispy mushrooms, fried pempek, dried cakes, potato chips, banana chips, fish skin chips, banana-based snacks, and various types of crackers.
The Pojok PPPB at the ministry’s premises is intended to bring MSME products closer to consumers while serving as a bridge to expand local food marketing. Additionally, Kemendag is preparing support for curated MSMEs to explore international markets.
**Impact on Malaysia’s Market and Regional Trade Dynamics**
While the initiative primarily targets domestic MSME growth, its ripple effects could influence regional trade flows, particularly in Malaysia, where local food producers compete in similar export markets. The push for MSME integration into modern retail networks in Indonesia may intensify competition in the ASEAN food sector, where both countries vie for shelf space in global supermarket chains.
Malaysian F&B exporters, particularly SMEs in the halal and processed food segments, may face heightened competition if Indonesian products gain wider distribution through modern retail partnerships. However, the initiative could also present opportunities for Malaysian retailers and distributors to collaborate with Indonesian MSMEs, leveraging cross-border supply chains to meet growing demand for diverse regional food products.
**Sector and Company Specifics** The newly launched Point Coffee outlet and Pojok PPPB represent Kemendag’s pilot effort to institutionalize MSME product placement within government premises. While specific retail partners were not disclosed in the announcement, the ministry’s collaboration with modern retail networks suggests potential partnerships with major Indonesian chains such as Hero Supermarket, Alfamart, or Indomaret.
The 15 featured products, all MSME-originated, reflect Indonesia’s focus on processed food exports, a sector where Malaysia also holds a strong position. The inclusion of halal-certified items such as fish skin chips and banana-based snacks highlights Indonesia’s strategy to tap into global halal markets, a segment where Malaysia is a key player.
**Outlook and Policy Implications** Kemendag’s initiative aligns with broader efforts to enhance MSME competitiveness and digitalize trade processes. The ministry’s plan to support curated MSMEs in entering international markets suggests a long-term strategy to integrate local producers into global value chains.
For Malaysian stakeholders, the development underscores the need for proactive engagement in regional trade facilitation, including exploring joint ventures or co-branding opportunities with Indonesian MSMEs. As Indonesia strengthens its MSME export ecosystem, regional retailers and distributors may need to adapt their sourcing strategies to remain competitive.
Details not yet available regarding specific timelines for international market expansion or the list of retail partners involved in the initiative.
Related: PPB · Jakarta